Project Overview
The Company:
Fashion accessories retailer based in Argentina, South America
Industry:
Ecommerce
Services:
Image Editing
Business Needs
The online fashion accessory retailer required all his product images such as watches, purses, travel bags etc. to be edited and retouched. This entailed cleaning and extracting product images from the background for high visual impact which would help:
- Grab customer attention
- Enhance customer engagement
- Increase conversions and revenue
- Build store/brand image
The Challenges
- Leveraging multiple photo editing techniques and technologies to ensure high quality images.
- Managing skilled resources across shifts to address high volumes and stringent timelines.
Solutions and Results
Are you looking to edit thousands of images in short turnaround time?
Speak to us TodayA seamless workflow was designed for a skilled team of graphic designers spread across shifts to factor in time differences and ensure 24*7 operations to meet high volume demands. The team edited the fashion images taking care that:
- Dust particles and scratches from product images were cleaned while maintaining resolutions and size.
- Blemishes and scratches were removed opacity reduced.
Technology and editing software:
- Advanced photo editing software was used which helped in high-end image editing and enabled the client to use the images on e-commerce platform of multi-stores in various other formats.
- Adobe Photoshop was used for editing and Adobe Lightroom for colour corrections.
Deliverables transferred to client through FTP server included:
- More than 70,000 images completely cleaned and retouched with background removed.
- The product visuals, though highly enhanced, retained natural texture and feel.
- Edited and retouched images delivered within 36 hours.
Business Impact
Revenue increase
Increase of conversion rate
Brand enhancement
